The store "Gotha adelt - Tourist-Information & Shop" is an innovative way of combining a modern tourist information office with themes such as culinary delights and regionality. In the front area of the premises - the store - guests can choose between regional delicacies as well as high-quality souvenirs and gift ideas. Thuringian liqueur creations, handmade chocolates, hearty sausage specialties as well as jams and mustards form part of the diverse range and create a culinary link to the region. Handcrafted products, such as glassware from Arnstadt and hand soaps from the Sinnesträume soap factory in Gotha, also characterize the store's image. The tourist city brand "Gotha ennobles" is not only reflected in the exquisite selection of gifts, but also in the product line of the same name.

Gotha's tourist information office is located at the back of the store and offers a wide range of tourist services to residents and guests of the city. The services offered by the tourist information office include the sale of guided tour tickets and tickets, the arrangement of accommodation, the organization of tourist programmes for groups and bicycle hire. It also sells tickets for Eventim, Ticketshop Thüringen and Reservix.

In addition to the services mentioned above, the tourist information office also offers an extensive range of guided tours for individuals and groups. These include, for example, the daily city and casemate tours, the various adventure tours as well as the forest railroad and day tours.